Angry Birds, a multimedia franchise created by Rovio Entertainment, now under the ownership of Sega, has taken the gaming world by storm. This action-packed, puzzle-solving, and strategy-driven franchise has captured the hearts of gamers worldwide. The franchise centers around a colorful flock of furious birds on a mission to protect their precious eggs from mischievous green pigs. Inspired by the game Crush the Castle, Angry Birds has gained acclaim for its captivating gameplay, quirky style, and affordability, solidifying its place as a beloved gaming icon.
Since its inception, Angry Birds has evolved into much more than just a mobile game. It has branched out into various mediums, including versions tailored for PCs and gaming consoles, an extensive range of merchandise featuring its endearing characters, an animated TV series titled "Angry Birds Toons," and two highly successful films, "The Angry Birds Movie" and its sequel, "The Angry Birds Movie 2."
Angry Birds has shattered records in the gaming world. By January 2014, it had been downloaded over 2 billion times across all platforms, encompassing both regular and special editions. By July 2015, the series' games collectively exceeded 3 billion downloads, making it the most downloaded freemium game series in history. The original Angry Birds has been hailed as "one of the most mainstream games," "a runaway hit of 2010," and "the biggest mobile app success of its time." The first official sequel, "Angry Birds 2," was launched on 30 July 2015, cementing its status as a gaming juggernaut.
The saga began on 11 December 2009 with the release of the first Angry Birds game on iOS. Intriguingly, the game's antagonists, the green pigs, were inspired by the swine flu epidemic that dominated headlines at the time. This creative choice added a unique twist to the game's narrative and captured players' imaginations. Angry Birds quickly made its way to other touchscreen smartphone platforms, including Android, further expanding its reach and influence.
In early 2019, Rovio made the decision to discontinue and remove all Angry Birds games released before October 2014 from app stores, with the exception of Angry Birds Friends. The rationale behind this move remained largely undisclosed, prompting curiosity among fans. However, in June 2021, responding to popular demand, Rovio announced that the classic games would eventually return to app stores. On 31 March 2022, a reimagined version of the original Angry Birds, known as "Rovio Classics: Angry Birds," was released on mobile platforms, rekindling nostalgia among fans.
In a significant development, Sega acquired Rovio Entertainment in August 2023. This momentous deal was finalized on 17 August 2023, signaling new possibilities and potential for the beloved Angry Birds franchise under Sega's stewardship. The future holds exciting prospects for this iconic gaming universe.
Angry Birds has not only revolutionized mobile gaming but has also become a cultural phenomenon with a global fan base. Its journey from a simple mobile game to a multimedia franchise demonstrates the enduring power of innovative gameplay and endearing characters in the world of entertainment.
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